Use a specialist

June 19, 2006 on 11:31 am | In Advergames, Brands |

Have a look at this advergame for PJ Smoothies. It’s a well produced and thought out promotion - except for one thing - the game is a shocker. It’s such a frustrating experience that it undoes all the other good work that’s gone into it. Advergames do nothing until they engage the user - once you have their attention, a dialogue can begin and many things become possible. But a weak game undermines the whole package.

My advice? Use a specialist. Yes, this is more than just a game, but without a game that get’s my attention at its heart, it’s doing more harm than good.