I just have to say, that I love that you said this:

What follows then, is that as game developers, we need to be designing our games for groups of people with common interests.

[...]

If we do this successfully, the individual will never realise that they’ve ever been categorised in the first place. They just love the game and we know we’re giving players what they want.

I would die happy if I saw the majority of game companies adopt this policy.

3RD sense is a casual gaming and advergaming company based in London, UK, and Sydney, Australia. 3RD……