Jacqueline Wilson said…what exactly?

September 30, 2006 on 5:00 pm | In Brands, General |

First, the well known and hugely popular childrens author Jacqueline Wilson said that junk food, tv and the internet are ‘poisoning childhood‘

“They still need what developing human beings have always needed, including real food (as opposed to processed “junk”), real play (as opposed to sedentary screen-based entertainment), first-hand experience of the world they live in and regular interaction with the real-life significant adults in their lives.”

But then follows a statement of regret that standards of kids’ tv will naturally fall as a result of any loss in ad revenue brought about by a ban on junk food advertising:

“For various reasons including the lack of advertising, our children are not going to get the very best television programmes any more,” said Wilson.

I dunno. There’s always the Beeb. Or maybe for the sake or decent drama on childrens’ commercial channels we should install Krispy Kreme vending machines in all primary school classrooms. These days you just can’t have you’re cake and eat it.