Sit up and take notice

November 30, 2006 on 4:41 pm | In The Casual Games Business |

Business Review Weekly (BRW) is a high profile business magazine based in Australia. It is a conservative magazine, not a publication we would have expected to publish a profile piece on casual games and advergaming. Even when they interviewed 3RD sense for the article we weren’t really sure the piece would actually be published.

It is certainly pleasing that the casual games industry is drawing greater attention from the mainstream business community, but it is hard to know whether as an industry we have reached a maturity where other business sectors see us as a major business opportunity, or just another business fad of the moment.

My thoughts are that any exposure we get as an industry is good, and when it comes from respected mainstream media publications, online or not, we should accept that as a move in the right direction.

I like to think that the recognition we as an industry are getting from this increased exposure is as a result of the hard work invested by the thousands of creative people that work in our industry. We love what we do and we think it’s worthwhile, and millions around the world agree with us.

It’s early days, but it seems the business community is finally sitting up and taking notice.